Influence Society Insights

8 Facts That Will Make You Want to Up Your YouTube Game

8 Facts That Will Make You Want to Up Your YouTube Game 560 560 influencesociety

8 Facts That Will Make You Want to Up Your Youtube Game

There is no doubt that video is becoming an increasingly popular channel for reaching hotel guests. The video should have a leading position when it comes to building your strategy to boost the bookings and increasing revenue to their website. With video, it is a lot easier to captivate the attention, provoke emotions and it is easy to share with others.

A quick look at YouTube and the one billion people watching more than six billion hours of video each month will tell you how popular videos are. People only remember 20% of what they hear and 30% of what they see, but they remember 70% of what they see and hear. Travelers love finding inspiration in video and see it as a more trustworthy source to ignite their trip planning.

Numbers don’t lie, so we’ll give you 8 stats that should leave you utterly convinced you should start your Youtube strategy.

1. YouTube is now pulling in over 1.8 billion users every month and it is powered by the Internet’s most influential search engine, Google 

2. People are 10 times more likely to engage with and share video content.

3. You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population) in over 88 countries.

4. 80% of all internet traffic in 2019 will be video.

YouTube Statistics-Influence Society Insights


5. 66% of tourists watch videos when thinking about taking a trip and 54% watch videos when deciding where to stay.

6. On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network.

Youtube Statistics-Influence Society Insights

7. The average amount of video content watched on YouTube daily is 1 billion hours per day.

8. 20% of users read a text while 80% will watch a video with the same content.

How to create an engaging video?

The first step is to know which part of your property you want to highlight and what story you want to tell. Think about what makes your place unique and different from your competitors. A great trick here is to go through hotel reviews on places like TripAdvisor and paying attention to reoccurring positive comments. Also, it is important not to forget to show general scenes that explain what your hotel looks like and offers: the interior, exterior, activities, local restaurants, bars, et cetera.

At the end of the video there should be a call to action to guide viewers to your hotel’s website or YouTube page, so include a URL in the description. The description should also include links to your website and social media channels, along with a phone number.

YouTube’s reach and international user bases allow hotels a unique opportunity to reach a much wider audience. If a hotel hosts a lot of international travelers or is looking to attract more, their videos should take advantage of YouTube’s Closed Captioning features to translate their message into other languages.

For a great example of all of the above, take a look at this video from OFF Paris Seine that checks all the boxes for a good video marketing strategy.

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