Studies

What Loyalty Programs Look Like in 2018

“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

What Loyalty Programs Look Like in 2018 560 560 influencesociety
Influence Society Insights

6 Stats to Prepare Yourself for Voice Search

6 Stats to Prepare Yourself for Voice Search 560 560 influencesociety

6 Stats to Prepare Yourself for Voice Search

Let’s try an experiment. Read this aloud: “Hey Siri”, “Hey Alexa”, “Ok, Google”, “Cortana”.

Chances are something you own just lit up. Voice-activated search is becoming more and more a part of our everyday life. With no need to use hands and eyes for searching the internet, it is more certain to bring about changes in the way we consume content, communicate and connect. Still not convinced? Here are 6 stats to prove it.

 1. 50% of all searches will be voice searches by 2020

 Voice search statistic-influence society insights

2. 72% of people who own voice-activated speakers say that their devices are used as part of their daily routines.  – Google.

3. The number of millennials who use voice-enabled digital assistants will climb to 39.3% in 2019. – eMarketer.

4. 40% of adults now use voice search once a day.

Voice search statistic-influence society insights

5. 22% of U.S. smart speaker owners have purchased something using their devices.- Edison Research.

6. 52% of voice-activated speaker owners would like to receive information about deals, sales, and promotions from brands, and 39% would like to receive options to find business information. – Google.

  • Voice search has the potential to revolutionize search. For instance, users could search with more specific criteria and receive more personalized results. All of this will increase your conversion rates by bringing more qualified potential guests to your hotel’s website. To be ready for the voice search, your hotel’s website should offer more “chatty” style of content, giving your guests an easier approach to the information they need to make their final booking.

Learn the Micro-Moments of Your Customer’s Journey

Micro-moments, as defined by Google and now used across industries are specific points in a users’ experience when you can connect with them in meaningful ways.

Learn the Micro-Moments of Your Customer’s Journey 560 560 Sebastien FELIX

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