Social Media

Influence Society Insights

6 Must-Know Social Media Marketing Stats

6 Must-Know Social Media Marketing Stats 560 560 influencesociety

6 Must-Know Social Media Marketing Stats

Since the arrival of social media, the whole traveler’s experience has changed. Social media has become a new travel guide for a large percentage of users. Nowadays, the traveler turns to social media for inspiration while dreaming about their next adventure. Scrolling through their social media feed, they look at where their friends went and content from influencers that they follow. It is a place where many travelers hear about new brands and destinations for the first time. 87% of Millennials on Facebook said they use social media for travel inspiration and nearly all travelers under the age of 34 looks on Facebook for inspiration before final bookings. This is without a doubt a worthy opportunity for hotels to win the attention of future guests.

Today’s traveler is online throughout each step of their journey, at first to explore new travel destination, but also for their stay and after. 60% of travelers and 97% of Millennial travelers share their travel photos while on the trip. As a hotel, it’s your job to motivate your guests to post pictures of your property by creating a cool photo-worthy spot, detail or a sign in your hotel, something that will make your hotel recognizable. Encourage them to use branded hashtags when they post their best pictures to promote your hotel.

We picked out 6 statistics to help you better understand the relevance of social media

  1. Facebook reaches 2.2 billion active users every month
    The most popular social media sites-Influence Society Insights
  2. The rise of WeChat in the travel industry (13.2% of the graph below)
    Wechat statistics-Influence Society Insights
  3. Instagram Stories overtook Snapchat
    Instagram stories snapchat-Influence Society Insights
  4. Facebook now represents 4 million advertisers
  5. Instagram mobile ad revenue will hit nearly $7 billion in 2018
    Mobile advertising revenue instagram-Influence Society Insights
  6. Posts with a location get 79% more engagement
    Location tagging statistics-Influence Society Insights

Social media is not a fad

The brands of hospitality have hesitated to start social networks but we see today that the power of Instagram and the image on social networks is no longer to argue. Although this does not affect 100% of travelers, most of them now consult at least one of the networks of the brand before embarking on the booking of a trip. And this proportion actually only increases year after year.

The explosion of mobile devices has also propelled new uses such as the consumption of videos in a situation of mobility or the consultation of formats such as Instagram or Facebook stories. It has never been more important for a hotel or a travel brand to understand the traveler’s digital shopping journey. This is called micro-moments (we invite you to read our article on the subject).

Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Click to enable/disable Google Analytics tracking code.
Click to enable/disable Google Fonts.
Click to enable/disable Google Maps.
Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.