Instagram

All you need to know about shopping on Instagram

60% of users discover new products on Instagram and customers today are only one click away from the item they want to buy.

All you need to know about shopping on Instagram 560 560 influencesociety
LUX Belle Mare-Influence Society Insights

LUX* Belle Mare, Mauritius (video)

LUX* Belle Mare, Mauritius (video) 560 560 influencesociety

Fresh and forward-looking, LUX* Belle Mare promises a stylish contemporary spin on luxury hospitality. From the moment you arrive, you will be easily seduced by endless sea views, soft sand beaches, and beryl-blue waters. The title of this video is “immersion” and we can’t think of a better way to describe it. As soon as you see the first frame, you immediately feel as if you’ve fallen into in a luxurious paradise.

 

> Check out more hotel brand videos

Hotel Cafe Royal London Influence Society Insights

@hotelcaferoyal has always been the vibrant living room of London

@hotelcaferoyal has always been the vibrant living room of London 560 560 influencesociety

Soho, London, UK
www.hotelcaferoyal.com
Hotel Cafe Royal in London enjoys an unrivaled setting on Regent Street, just steps from Piccadilly Circus, where the elegance of Mayfair, the energy of Soho and the sophistication of St. James combine. It’s the place to convene, converse and celebrate. We get exactly that from this image: the regal architecture, double-decker buses, and an elegant breakfast for a group of friends to enjoy with the view. Once again we’re looking at a hotel that perfectly understands how to showcase their brand’s aesthetics while inviting the viewer to come along.

Featured hashtags:
#HotelCafeRoyal
#leadinghotels
#suitelife
#visitlondon
#RegentStreet

> Check out more Best of Instagram from the hotel industry

L'Horizon Palm Springs - Influence Society Insights

L’Horizon Resort & Spa, Palm Springs (video)

L’Horizon Resort & Spa, Palm Springs (video) 560 560 influencesociety

 

L’Horizon Resort and Spa brings back the glamour of Hollywood’s golden age when stars would take weekend getaways to Palm Springs to live in luxury in this desert oasis. The hotel’s brand is clear in this video: This luxury resort offers true exclusivity nestled within intimate spaces and bungalows. Not only do you get an excellent idea of the space from this video but you get a feel for the overall vibe, with excellent scenery, a superbly breezy soundtrack, and a cool, youthful couple whiling away the day together.

> Check out more hotels brand videos

Chromata Santorini - Influence Society Insights

Experience Paradise by @chromatasantorini

Experience Paradise by @chromatasantorini 560 560 influencesociety

The ideal blend of sophistication and informality at this 5-star hotel in Santorini

Imerovigli, Santorini, Greece
www.katikies.com/chromatasantorini

Chromata Santorini is designed and planned for the traveler who expects nothing short of excellence, with world-class facilities like the always-Instagrammable infinity pool and gourmet dining options. This image is perfect at making viewers feel like they’re right there in the pool, gazing out across the Aegean Sea.

Henrietta Hotel Instagram - Influence Society Insights

Henrietta Hotel by @henriettahotel

Henrietta Hotel by @henriettahotel 560 560 influencesociety

Ah, Monday. Start as you mean to go on ❤ 📷 @anakiomarsi

Une publication partagée par Henrietta Hotel & Restaurant (@henriettahotel) le

This is a great shot from Henrietta Hotel (IG: @henriettahotel) in London. It’s artistically composed with stylistic references that their audience will connect with. It’s definitely one of our favorite hotels in the city and worth a visit if you’re in town.

Featured hashtags:
#ForbesTravelGuide
#BBCTravel
#GuardianTravelSnaps
#Worlderlust

> Check out more Best of Instagram from the hotel industry

Influence Society Insights

5 Instagram Stats You Should Know for 2018

5 Instagram Stats You Should Know for 2018 560 560 Sebastien FELIX

Instagram stats in 2018

Entre Cielos Advertising Instagram Story Influence Society

The latest Instagram stats show there are currently more than 800 million monthly active users will probably reach a billion users in 2018.

That’s more than x2 the monthly active users of Twitter and x3 times as many users on WhatsApp and Facebook Messenger.

  • According to Instagram:

    • 80% of users say they follow at least one business on the app
    • 60% heard about a product and service through the platform
    • Last March 2017, over 120 million Instagram profiles visited a website, got directions, called a business, emailed or direct messaged a business
  • Even if the classic photos carrousels are still the most common on Instagram Ads, video has gained a lot of traction.

    Video Ads can be up to 60 seconds long, but the engagement can quickly drop off if the video starts to be too long.

    Try to stick to maximum of 30 seconds, and your audience will stay more engaged!

  • Location tagging gives Instagram users another way to find content.
    Several third party apps exist that allow users to search by location,
    leading to increased engagement.

  • According to SproutSocial:

    • The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m.
    • Thursday is the best day to post to Instagram.
    • The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.
    • Sunday is the least engaging day for Instagram.
  • When a consumer sees a photo from a person rather than a brand, they have a 4.5% higher chance of conversion.

    This number increases to 9.6% if they interact with the photo.

Off Paris Seine Video - Influence Society Insights

OFF Paris Seine (video)

OFF Paris Seine (video) 560 560 influencesociety

When you have such a unique location, as OFF Paris Seine does, literally floating on the Seine river, it’s a no-brainer to showcase it in your marketing. But OFF makes sure not to make it a gimmick. The video makes clear that their design and stylish guest experience is just as important as their amazing location.

> Check out more hotels brand videos

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