What Loyalty Programs Look Like in 2018

“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

What Loyalty Programs Look Like in 2018 560 560 influencesociety

Learn the Micro-Moments of Your Customer’s Journey

Micro-moments, as defined by Google and now used across industries are specific points in a users’ experience when you can connect with them in meaningful ways.

Learn the Micro-Moments of Your Customer’s Journey 560 560 Sebastien FELIX
Influence Society Insights

5 Things You Need to Know About Mobile Websites

5 Things You Need to Know About Mobile Websites 560 560 influencesociety

5 Things You Need to Know About Mobile Websites

The shift to mobile continues to rise and today, hotels have an opportunity to capitalize on changing travelers habits. With that in mind, we give you 5 facts you need to know to understand the true value of a mobile-friendly website.

  • And this number is only going to keep growing. Hoteliers can’t bury their heads in the sand any longer. If you want to compete for those bookings, you need a mobile website.

  • The truth is Google now prioritizes mobile-friendly websites over those that are not in mobile search results. So websites that are optimized for mobile rank better than those that don’t.

  • In almost every part of the world, smartphone use is growing. And mobile users are very goal-oriented. When a potential guest visits your site to find information or to book a stay, you want the experience to be nothing short of great.

  • Easy navigation and fast load times help users find what they’re looking for much more efficiently. To compare, loading non-adapted website on a smartphone will create a horrible user’s experience and won’t drive direct bookings. Remember, 29% of mobile users will immediately switch to another site if it doesn’t satisfy their needs. Make the first impression count!

  • Let your guests know they’re getting the best deals and most accurate information. Confidence is crucial on mobile: Your future guests need to be reassured they’re booking at the best price they can find, or they’ll book elsewhere.

  • While you’re at it, you should carry out the mobile-friendly test offered by Google if you want to figure out whether your website is mobile optimized or not. They also offer some easy additional tips to follow. search.google.com/test/mobile-friendly

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