5 Things You Need to Know About Mobile Websites
The shift to mobile continues to rise and today, hotels have an opportunity to capitalize on changing travelers habits. With that in mind, we give you 5 facts you need to know to understand the true value of a mobile-friendly website.
1. 1 in 5 hotel reservations are now made on a mobile device.
And this number is only going to keep growing. Hoteliers can’t bury their heads in the sand any longer. If you want to compete for those bookings, you need a mobile website.
2. Google prioritizes mobile-friendly websites.
The truth is Google now prioritizes mobile-friendly websites over those that are not in mobile search results. So websites that are optimized for mobile rank better than those that don’t.
3. Today, just about everyone uses mobile devices.
In almost every part of the world, smartphone use is growing. And mobile users are very goal-oriented. When a potential guest visits your site to find information or to book a stay, you want the experience to be nothing short of great.
4. You need easy navigation and fast load times.
Easy navigation and fast load times help users find what they’re looking for much more efficiently. To compare, loading non-adapted website on a smartphone will create a horrible user’s experience and won’t drive direct bookings. Remember, 29% of mobile users will immediately switch to another site if it doesn’t satisfy their needs. Make the first impression count!
5. Provide a simple booking experience.
Let your guests know they’re getting the best deals and most accurate information. Confidence is crucial on mobile: Your future guests need to be reassured they’re booking at the best price they can find, or they’ll book elsewhere.
Bonus
While you’re at it, you should carry out the mobile-friendly test offered by Google if you want to figure out whether your website is mobile optimized or not. They also offer some easy additional tips to follow. search.google.com/test/mobile-friendly
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