Video Killed The Photo Star

Forecasts predict that by 2020 video will account for 80% of the global internet traffic. As a travel marketer this is a significant opportunity for you to inform, inspire and influence potential travelers with video.

Video Killed The Photo Star

Video Killed The Photo Star 560 560 Sebastien FELIX

Hotel & Destinations videos are the most clickable content you can make. That’s because video is more than just visual: It’s interactive and engaging in ways that help travelers feel like they’re part of the action. Destinations, airlines, and hotels are all experimenting with online video, which is quickly overtaking television advertising as it proves its marketing worth.

Most small travel companies don’t have the budget for television advertising anyway, so online video not only makes it affordable but also takes away the time constraints associated with pay-per-minute prime time slots.

With the rise of mobile devices, videos are now the best opportunity for hotels and travel brands to engage and capture consumer interest.

By profiling users to determine what kind of content they are watching, as well as the types of content that typically drives subscription to YouTube channels – companies are aiming to convert passive viewers to active consumers.

With a 59% increase in referral traffic year-on-year, Skyscanner has been one of the brands to best capitalize on YouTube interest.

Want to see more examples? Explore our top picks in the industry by clicking below.

> Discover our selection of hotels & destinations videos

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