Tell Trends: Making Sense of Hotel Marketing and Tech Trends

Tell Trends is a quarterly trends report for the hotel marketing and technology industry.

Tell Trends: Making Sense of Hotel Marketing and Tech Trends

Tell Trends: Making Sense of Hotel Marketing and Tech Trends 560 560 influencesociety

In this new article, I personally wanted to introduce you Tell Trends is a paid magazine that will be issued every quarter. The magazine will be available as a print edition and as a downloadable PDF (maybe e-book coming too) which you can read off-line etc.

So why Tell Trends?

As founder of Influence Society, I’ve partnered with Martin Soler to create this side project in which we two believe. We wanted to make something a little deeper than a simple opinion email sent out every two weeks. We wanted to invite additional thought leaders to give their input in a simple report. Something that’s easy to read. White papers are great, but they serve specific purposes.

We wanted something that would cover the main topics of hotel technology and marketing in about 500 words. Each category would have a 500-word recap of trends. Then 10 external articles with a short description of each and in addition to that, an inspiration for those categories that could serve other creatives or people just looking for more things to watch.

That became Tell Trends.

Tell Trends magazine-Influence Society Insights

Why a paid magazine?

Having both worked to make educational and interesting marketing for brands, and having worked with media companies we know how complicated things get with sponsors and ads. The tension between expressing one’s opinions and needing to please the patrons is something we’d like to avoid.

And we chose a magazine format because while technology is speeding things up, we think it is time to slow some things down a little – we can get the latest news on Twitter or LinkedIn. But it’s the bigger picture that matters. The breaking news, the controversy of conflicts and other regular staples of media clicks and views is another sector.

We believe executives, thought leaders, innovators, and investors who want the bigger picture of the industry see the value in a €175 quarterly report that zooms out of the noise and looks at how things are trending.

Designing the magazine

Just recently we completed the overall magazine layout design and we’re pretty happy with that. The essence is how could we make something that is clear, easy to read and where images aren’t a distraction from the core message.
There are dozens of magazines out there that look amazing. The issue with these is that the core messages are lost in an over-designed artwork. We aren’t making art, we’re trying to inform. We need to balance between beauty and efficiency.

Tell Trends report-Influence Society Insights

Free of Noise

Tell Trends doesn’t need the sensationalism to get clicks. Authors don’t have a quota of articles published. In fact, they’re asked to write as little as possible and just focus on what’s important. Word counts, don’t count here. Busy people don’t have time to waste so Tell Trends focuses on keeping that time well spent.

Tell Trends mag-Influence Society Insights

Easy to read

Short recaps of important topics so you can “skim” through more than catchy headlines. We’ve read what we recommend and curated what we think you should read. What’s important to us is giving you the instant overview of the subject so you are always in the know with the latest trends.

See you for the first Edition in December 2018!

Thanks a lot for your patience, stay connected for more news.

Learn more about the project and buy your own edition on

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