All you need to know about shopping on Instagram

60% of users discover new products on Instagram and customers today are only one click away from the item they want to buy.

All you need to know about shopping on Instagram

All you need to know about shopping on Instagram 560 560 influencesociety

Instagram has come a long way from just being a platform for sharing beautiful pictures. Brands and customers’ relationship has moved up to the next level.. Instagram has more than one billion users and it is definitely something that travel brands who want to increase reach and sales need to use regularly. In fact, 60% of users discover new products on Instagram and customers today are only one click away from the item they want to buy. An analysis in 2017 found that brands receive four times more engagement on Instagram than they do on Facebook.

How does Instagram shopping works?

Instagram recently launched a new tool that enables brands and stores to tag their products on their posts the same way you’d tag people. Pay attention that you choose what you want to tag in the post –people or products – not both. Posts tagged with products will have a little shopping bag icon in the top-right corner. You can tag more products (up to 5) per picture or 20 per carousel post and still be able to give details and prices about products. Users will also be able to see on the image the link to the website to finish their purchase, which makes the shopping experience simpler and faster.

For hotels and travel brands, it is a new and unique way to tag your rooms, services, and experiences you offer with a price and a direct link to your official website.


How to set up Shopping on Instagram

All brands that have a business account on Instagram, who sell physical products and have a product catalog defined via Facebook or an integration partner (Google, Shopify …) are eligible to use Shopping on Instagram.
If you don’t have a product catalog yet, you need to create it through Facebook Business Manager settings. As a hotel or travel brand you can, for example, have a dynamic product catalog with dynamic prices inside. If you need help with this do not hesitate to contact us, we would be glad to help.

When you’ve done the above, you’re ready to follow these steps:

  1. Make sure the Instagram app is updated.
  2. Synchronize a product catalog with the Facebook store (Instagram leverages Facebook’s product feed).
  3. Click on “options” in a business profile, scroll down and select “products”.
  4. Authenticate your Instagram business account via your Facebook account.
  5. Choose a product catalog to sync with Instagram for Instagram Shopping.
  6. Once configured, download a photo as you usually would. On the legend page, options will now be presented to tag not only people but also products (keep in mind you can’t tag both).
  7. Select ‘tag products’ and, in the search bar, type the product name.
  8. Move the tag to the right place in the photo.
  9. Instagram will pull all the information from Facebook’s product catalog, including a link to the company’s website from the photo.
  10. Click on ‘Share’ to post!

Instagram shopping-influence society insights


How to set up Shoppable Stories

Shoppable Stories are available to accounts that have more than 10,000 followers (this feature should be available to all businesses profiles in the near future). When using this feature, stories can contain pictures or videos with shopping bag icon as stickers or tags. Brands will be able to add products from their e-commerce with description, name, and price.

With the launch of this new tool on Instagram, brands will drive more traffic and sales to their website which is great if you don’t currently have a good SEO position on Google). As a brand, you need to focus on creating high-quality pictures, using useful hashtags and to make sure your tags are clear and corresponding to the right item.

This feature will open new possibilities for the hotel industry. It’s no question Instagram is already a great place to get inspiration for new destinations, accommodations or experience and the fact that 40% of millennials choose a destination based on its ‘Instagrammability’ only confirms that. Hotel accounts will be able to add an action button such as “book”, “reserve” to their posts, making Instagram a platform where “what is my next trip”  and “ how to book” questions find their answers immediately and in one place. We are entering into an exciting period of a new way that brands and customers can connect.

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