Hotel Marketing News

Influence Society Insights is curating hotel marketing news from hotels around the world to inspire the new generation of marketers.

Our Highlights From The Web Summit 2018

We are thrilled to share with you our best moments of the largest tech conference - Lisbon 5 - 9 November 2018.

Our Highlights From The Web Summit 2018 560 560 Sebastien FELIX

Tell Trends: Making Sense of Hotel Marketing and Tech Trends

Tell Trends is a quarterly trends report for the hotel marketing and technology industry.

Tell Trends: Making Sense of Hotel Marketing and Tech Trends 560 560 influencesociety

Facebook Trip Consideration

"We added trip consideration into our acquisition strategy and used it to drive people with travel intent into our funnel while continuing to leverage Dynamic Ads to drive users to book. The powerful combination of these solutions improved our conversion rate by 49%." Nick Schaulsohn Director of Marketing, EF Ultimate Break

Facebook Trip Consideration 560 560 influencesociety

Travelers in the Age of Assistance

“When it comes to mobile, people don’t just want faster access to information—they want better and more personalized experiences tailored to me based on my location, time of day, and maybe even past interests.” – Oliver Heckmann, Google’s VP.

Travelers in the Age of Assistance 560 560 influencesociety

What Loyalty Programs Look Like in 2018

“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz

What Loyalty Programs Look Like in 2018 560 560 influencesociety

All you need to know about shopping on Instagram

60% of users discover new products on Instagram and customers today are only one click away from the item they want to buy.

All you need to know about shopping on Instagram 560 560 influencesociety

Learn the Micro-Moments of Your Customer’s Journey

Micro-moments, as defined by Google and now used across industries are specific points in a users’ experience when you can connect with them in meaningful ways.

Learn the Micro-Moments of Your Customer’s Journey 560 560 Sebastien FELIX

Instagram Stories & Hotels

Instagram stories are the perfect way to build a strong relationship with your audience and show that you’re not just another hotel on the block.

Instagram Stories & Hotels 560 560 Sebastien FELIX

The Rise of Chatbots in The Travel Industry

Chatbots offer a new reservation channel for the hospitality industry, enabling customers to effortlessly discover and book their stay.

The Rise of Chatbots in The Travel Industry 560 560 Sebastien FELIX

Video Killed The Photo Star

Forecasts predict that by 2020 video will account for 80% of the global internet traffic. As a travel marketer this is a significant opportunity for you to inform, inspire and influence potential travelers with video.

Video Killed The Photo Star 560 560 Sebastien FELIX

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