Our Highlights From The Web Summit 2018
We are thrilled to share with you our best moments of the largest tech conference - Lisbon 5 - 9 November 2018.
Learn the Micro-Moments of Your Customer’s Journey
Micro-moments, as defined by Google and now used across industries are specific points in a users’ experience when you can connect with them in meaningful ways.
Instagram Stories & Hotels
Instagram stories are the perfect way to build a strong relationship with your audience and show that you’re not just another hotel on the block.
The Rise of Chatbots in The Travel Industry
Chatbots offer a new reservation channel for the hospitality industry, enabling customers to effortlessly discover and book their stay.
5 Instagram Stats You Should Know for 2018
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Sebastien FELIX
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Instagram stats in 2018
The latest Instagram stats show there are currently more than 800 million monthly active users will probably reach a billion users in 2018.
That’s more than x2 the monthly active users of Twitter and x3 times as many users on WhatsApp and Facebook Messenger.
80% of Travelers Follow a Business on Instagram
According to Instagram:
- 80% of users say they follow at least one business on the app
- 60% heard about a product and service through the platform
- Last March 2017, over 120 million Instagram profiles visited a website, got directions, called a business, emailed or direct messaged a business
25% of Instagram Ads Are Single Videos
Even if the classic photos carrousels are still the most common on Instagram Ads, video has gained a lot of traction.
Video Ads can be up to 60 seconds long, but the engagement can quickly drop off if the video starts to be too long.
Try to stick to maximum of 30 seconds, and your audience will stay more engaged!
Posts With a Location Get 79% More Engagement
Location tagging gives Instagram users another way to find content.
Several third party apps exist that allow users to search by location,
leading to increased engagement.Instagram Users Engage More on Weekdays
According to SproutSocial:
- The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m.
- Thursday is the best day to post to Instagram.
- The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m.
- Sunday is the least engaging day for Instagram.
User-Generated Content Has a 4.5% Higher Conversion Rate
When a consumer sees a photo from a person rather than a brand, they have a 4.5% higher chance of conversion.
This number increases to 9.6% if they interact with the photo.
Video Killed The Photo Star
Forecasts predict that by 2020 video will account for 80% of the global internet traffic. As a travel marketer this is a significant opportunity for you to inform, inspire and influence potential travelers with video.